About Us

Battle Cry Gear is a veteran-owned company that is dedicated to providing its customers with great quality products at affordable prices. We strive to offer our customers the best customer service and online shopping experience. 

BCG was inspired by what started off as a “Positive Affirmation” to owner Diego Pesantez. The phrase “Another Day in Paradise” was his way of transforming even the darkest of days into a good day.

The idea behind the Logo comes from the good ol’ Army issued “BCG’s.” If you’ve been to basic training and were issued these glasses, you know exactly what we are referring to. 

Diego believes that, “sometimes life takes unexpected turns in directions we did not necessarily want to go. However, the important thing to remember is that you don’t need a new day to start over—you only need a new mindset. Because when you change the way you look at things, the things you look at, eventually change.”

Train your mind in seeing the good in everything, and shop BCG!